@goodnessbot

We created the @goodnessbot to drown out negative tweets with positive ones, to help Monica Lewinsky fight the epidemic of cyberbullying. In a world first, Twitter allowed us to change their algorithm to spread a little love on this notoriously mean platform.

AWARDS (Highlights)
One Show Shortlist (Monica Lewinsky "@GoodnessBot" - Digital Craft – Utility)
One Show Shortlist (Monica Lewinsky "@GoodnessBot" – Direct Marketing – Social Media Post)
One Show Shortlist (Monica Lewinsky "@GoodnessBot" – Experiential & Immersive– Use of Technology)
One Show Shortlist (Monica Lewinsky "@GoodnessBot" – Health, Wellness & Pharma – Social Media)
One Show Shortlist (Monica Lewinsky "@GoodnessBot" – Public Relations – Community Building)
One Show Shortlist (Monica Lewinsky "@GoodnessBot" – Social Media – Single Platform)
One Show Shortlist (Monica Lewinsky "@GoodnessBot" – Social Media – Active Engagement)
One Show Shortlist (Monica Lewinsky "@GoodnessBot" – Creative Use of Data – Social Media)
One Show Shortlist (Monica Lewinsky "@GoodnessBot" – Social Media – Real Time)
AICP NEXT Shortlist (Monica Lewinsky “Goodness Bot” Digital Experience)
AICP NEXT Shortlist (Monica Lewinsky “Goodness Bot” Real Time Engagement)
Cresta Gold (Monica Lewinsky “@GoodnessBot” Digital Design - User Journey)