GE - UNIMPOSSIBLE MISSIONS
GE believes they're in the business of doing the impossible. So to prove it, we created a campaign that aims to debunk popular axioms, such as "A Snowball's Chance in Hell," "Catching Lightning in a Bottle" and "You Can’t Unring a Bell" -- using technology created in GE's research labs. Each experiment was conducted for real and the last one “Fight Fire With Fire” was filmed as a VR experience.
FILM - “A SNOWBALL’S CHANCE IN HELL."
VR FILM - “FIGHTING FIRE WITH FIRE
FILM - "YOU CAN’T UNRING A BELL”
FILM - "CATCHING LIGHTNING IN A BOTTLE”
FILM - “TALKING TO A WALL”
AWARDS & RECOGNITIONS:
Webby Award 2017 - "Best Branded Series”
One Show 2018 - Bronze, X4 merits awards
Clios 2017 - Silver x2, Bronze x3 - GE "Unimpossible Films"
Webby Awards 2018 - "Best scripted Series
New York Festival 2018 - Bronze
A-List & Creativity Awards 2017 - Best Content – Finalist
AICP 2017- shortlist - Next Virtual Reality
Epica Awards 2017 - Bronze
Making of the VR film.
On a side note the original plan for this project was to submerge the Snowball into the lava of an active Volcano, and we got really, really close to making that a reality. Here's the proposal on how we were going to make that happen from the Volcanologist/Explorer, Sam Cosmann.
