GE - balance the equation

GE is committed to increasing the number of women employed in science and technology by the Year 2020. To show this, we created a platform to celebrate the uncelebrated - the female scientists and engineers of the past and present who changed our world in such profound ways. We called it Balance The Equation, and we showcased these brilliant women by creating a film where we celebrated the life and achievements of a single female scientist, Millie Dresselhaus. In it, we imagined a world that looked up to her in the same way we look up to other, perhaps less-deserving, celebrities.

Next, we create a massive video projection called "Unseen Stars" where we projected the images of great (under-appreciated) female scientists from the past and present onto the ceiling of the largest public constellation in the U.S. - Grand Central Station.

CASESTUDY

INTEGRATED CAMPAIGN

FILM

AWARDS & RECOGNITIONS:
D&AD IMPACT Awards 2018 - Wood pencil
D&AD Awards 2018 - X2 Wood pencils
Clios 2018 - Bronze, Shortlist
Cannes 2018 - Bronze, Glass Lion Shortlist, 3 X Shortlists
One Show 2018 - Silver, Bronze, X4 hortlists
Golden of Montreux 2018 - Gold
Effie 2018 - Bronze - Social Responsibility
ADDY Awards 2018 - Mosaic – Cross Platform Integrated Campaign
ADDY Awards 2018 - Gold - Cross Platform Integrated Campaign
Epica Awards 2017 - Silver
Kinsale Shark 2017 – Bronze

And this is a letter signed by the entire female faculty of M.I.T thanking us for the project: